Proximity Marketing: How Beacon technology is revolutionizing the retail world

 

Although it's been around for a while in American malls, Proximity Marketing only began to be appear recently in Spanish shopping centres.

This new consumer habit is made possible through the use of small bluetooth devices called Beacons, which are discreetly placed in physical stores and allow data exchange in real time with users of a mobile application. All of this with the purpose of creating an Omni-channel experience, where customers benefit from the support of mobile technology when making purchasing decisions.

How to hire great Inbound Marketing talent for your business

 

Inbound Marketing is one of the most demanded Digital Marketing skills today, and most companies are willing to go to greath lengths in order to hire the best Inbound Marketers available on the market.

This trend is due to the fact that new generations of consumers no longer blindly rely on aggressive advertising messages that ony appeal to people's emotions.

How to create your Digital Marketing team

 

A successful marketing strategy in the digital age requires a very diverse set of skills. Small businesses often try to hire all-rounder profiles that can cover, albeit more superficially, all the disciplines of digital marketing.

However, as Steve Jobs said in one of his famous motivational talks: "It doesn't matter how good you are in your job. At one point, you will have to surround yourself with competent people to continue growing. "

Here are the profiles you should look for to create a Digital Marketing team that will keep your business growing online.

How to retain Digital Marketing Talent in your company

To this day, the retention of talent is a global problem, recurrent in all areas of a company. While Baby Boomers saw as an ideal thing to spend your whole life in the same company, more recent generations such as Millenials and X-Generations think the opposite. What was previously perceived as a loyal employee committed to your company, today is labeled a "stagnant" employee who has failed to reinvent himself.

The top 10 Google Adwords job interview questions

 

That's it, you just got this long awaited confirmation in your mailbox that the company you've applied to liked your CV and would like to interview you for a Google Adwords Campaign Manager job. But how do you prepare for such an interview? Well, reviewing your Google Adwords certificate courses is certainly a good starting point. However, you may soon find yourself swamped with too much information if you decide to go through Google's tutorials. That's why in this post we've listed what we think are the top 10 recurring questions that you're likely to come across at a Google Adwords job interview.

How much should you be spending on a Digital Analytics Manager?

 

Digital analytics are fundamental to any business that is serious about having an online presence. This is an undisputed fact that most marketing directors are keen to embrace nowadays. But how much should a company be spending on digital analytics? Is your company spending the right amount of money on analysing its web traffic data?

How much can you earn in Digital Marketing in the UK?

In the last few years, Digital Marketing has become one of the sectors with the highest in-demand jobs in the UK. Community Manager, SEM/SEO and web analyst profiles are highly regarded by companies of all industries, and each year there are new Postgrad and Master courses available to tackle the growing demand for qualified Digital Marketing workers nationwide. But just how much can you earn working in Digital Marketing in the UK? Is it worth salary wise to throw oneself in the arena of such a competitive sector?

How to find a good Digital Marketing headhunter

 

To meet the digital industry's growing demand, the market has been witnessing in recent years  an increasing number of profiles focused on the recruitment of digital talent. Among them, we can highlight three different types of headhunters, all of them focused on the search of digital profiles: generalist headhunting agencies, specialist headhunting agencies, and finally freelance headhunters. In this post, we propose to analyse the pros and cons of each of them.

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