6 tips for hiring an email marketing expert for your company


For years the imminent death of email marketing has been announced by digital experts worldwide.

Some say that no one bothers anymore to look at the dozens of promotional emails that hit our inboxes, others say that consumer attention has been diverted to newer technologies (social networks, blogs and so on).

Digital Marketing Recruiters in Madrid and Barcelona: PayPerTalent’s DNA


Since its inception, PayPerTalent has been striving to become a reference in the Spanish Digital Marketing recruitment landscape.

Whether you’re a Digital Marketer looking for a job in Spain, or a client looking for Digital talent, you know how difficult it can be to go through a successfull recruitment process. And you probably know how recruitment agencies don’t always deliver the results expected…

How to hire great RTB talent for your business


Many companies today are becoming aware of the importance of hiring Programmatic Advertising and Real Time Bidding (RTB) profiles, since it is known that Google and Facebook Digital advertising networks are far from having a 100% user reach.

Whether it's through media agencies in search of talent to provide RTB services to their clients, or companies looking to internalise their Programmatic Advertising campaigns, the need for qualified AdTech personnel has grown exponentially in recent years in Spain.

How to hire MarTech talent for your business


Coined as an umbrella expression between the terms Marketing and Technology, MarTech is a buzz word that’s becoming increasingly used in the Digital Marketing landscape.

While Marketing Technology profiles are Digital Marketers in the first place, their profile is typically more technical than your average Marketing employee, and thus requires a wider set of soft and hard skills.

Proximity Marketing: How Beacon technology is revolutionizing the retail world


Although it's been around for a while in American malls, Proximity Marketing only began to be appear recently in Spanish shopping centres.

This new consumer habit is made possible through the use of small bluetooth devices called Beacons, which are discreetly placed in physical stores and allow data exchange in real time with users of a mobile application. All of this with the purpose of creating an Omni-channel experience, where customers benefit from the support of mobile technology when making purchasing decisions.

How to hire great Inbound Marketing talent for your business


Inbound Marketing is one of the most sought after Digital Marketing skills today, and most companies are willing to go to greath lengths in order to hire the best Inbound Marketers available on the market.

This trend is due to the fact that new generations of consumers no longer blindly rely on aggressive advertising messages that ony appeal to people's emotions.

How to create your Digital Marketing team


A successful marketing strategy in the digital age requires a very diverse set of skills. Small businesses often try to hire all-rounder profiles that can cover, albeit more superficially, all the disciplines of digital marketing.

However, as Steve Jobs said in one of his famous motivational talks: "It doesn't matter how good you are in your job. At one point, you will have to surround yourself with competent people to continue growing. "

Here are the profiles you should look for to create a Digital Marketing team that will keep your business growing online.

How to retain Digital Marketing Talent in your company


To this day, talent retention is a global problem, present in all areas of a company. While Baby Boomers saw as an ideal thing to spend their whole life in the same company, more recent generations such as Millenials think the opposite. What was previously perceived as a loyal employee committed to your company, today is labeled a "stagnant" employee who has failed to reinvent himself.

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